Blog
What does it mean to be FieldReady™?
Growing or selling a business isn't just the next step, it's an entirely different game. Discover what it means to become FieldReady™, why investors evaluate your business differently than entrepreneurs do, and how the FieldReady™ Assessment and Scorecard can help you prepare for your next opportunity.
When it Comes To Selling Your Business, Your Industry Doesn’t Matter As Much As Your Think
Many business owners believe they need an adviser who specializes in their exact industry. While industry knowledge has its place, it's rarely the factor that creates the biggest financial outcome. Learn why expertise in finance, transactions, and investor expectations often matters far more than speaking your industry's language.
The Importance of Anti-Lessons: Why Learning What Not to Do is Sometimes More Powerful Than Learning What to Do
The entrepreneurial journey is one of trial-and-error. If you’re like me and you studied business at a university, it takes about one day on-the-job in the “real world” before you realize that a lot of what you learned doesn't apply to the day-to-day life of most self-made business owners.
I don’t want to take away from my undergraduate business education. I certainly learned a lot of the technical building blocks, accounting, financing, marketing, calculus, etc. But I really think it was in the workplace where I learned many of the most important lessons for business, and I think most business owners probably feel the same.
In this post, I want to talk about a certain kind of lesson that a lot of us find most impactful: the anti-lesson.
Why Your Business Feels Stuck Financially (And the Simple Fix You're Missing)
Revenue is up, the team is grinding, yet cash always feels tight. Learn how general ledger accounting and accrual-based financials give you the clarity to fix it.
What Drives Us
What really drives business owners to keep going through risk, setbacks, and high stakes decisions? In this post, Craig shares three anonymized client stories that highlight the grit, perseverance, and ambition behind remarkable business journeys.
Your Hidden Competitive Advantage: Why Trade Secrets Are Often More Valuable Than Patents
Most business owners think intellectual property means patents, trademarks, and copyrights. In reality, the most valuable IP in many small businesses is often hidden in plain sight: your trade secrets, processes, know how, and the unique way you deliver results.
Defenders of Legacy: The Story Behind The Doescher Group Logo
Every brand has a story. In this post, Craig Doescher shares the meaning behind the Doescher Group logo and how its shield, colors, and Narnia inspired design came to reflect the work of protecting legacy and guiding business owners through unfamiliar terrain.
Tired of Cash Flow Surprises In Your Business? Here's How to Get Out in Front of Them - Liquidity is Key!
Profit matters, but cash is what keeps a business running. Learn what business liquidity really means, why monthly cash flow forecasting matters, and how better planning helps you make smarter decisions with more confidence.
The Importance of Story Consistency
We had the term sheet. The finish line was in sight. Then a few minutes of casual, off-script conversation turned a confident lender into a hard “no.” This post breaks down the investor mindset—what bankers and buyers actually hear, why entrepreneurs accidentally trigger red flags, and how having a bilingual adviser at the table can keep your deal from getting lost in translation.
Profitable But Still Stressed? Why Growing Businesses Struggle With Cash Flow and the Operational Fix That Helps
Profit does not always mean peace of mind. Many growing businesses look healthy on paper but still feel constant cash pressure because invoicing lags behind the work being delivered. This is often the #1 Small Business Invoicing Mistake. In this post, Becca explains the operational billing issues that often cause the strain and the simple fixes that can help.
A Little Tough Love From Your Exit Adviser: How We Help Business Owners Avoid Paralysis by Analysis When Selling Their Company
If you’re selling your company, more information isn’t always better. One internet search can create a dozen conflicting opinions, and a whole lot of indecision as a result. Here’s how we educate owners without overwhelming them, narrow the field to a few great options, and help you make a decision you’ll be proud of.
How Should You Pay Professional Adviser Fees? Hourly, Project-Based, or Milestone-Based?
Hiring outside expertise can be one of the highest-ROI moves you make, or a frustrating expense. Here’s how to evaluate hourly, retainer, fixed-fee, and success-fee structures so incentives stay aligned and you pay for progress.
Culture Is Everything: What I Didn’t Know I Was Missing
Culture isn’t a poster on the wall—it’s how you listen, communicate, and recognize progress. These practical tools and habits help you protect your team from burnout and keep momentum strong.
3 Things That Surprised Me Most About Small Businesses
Growing up in a family business, I thought I understood how small businesses worked. But working inside valuation, forecasting, and buyer preparation showed me just how different the owner’s view is from how buyers and bankers see the same business.
Instead of Hating Private Equity, Learn from Them
Private equity gets blamed for a lot. Sometimes that’s fair. But if you’re not selling yet—and you’re trying to grow—lower middle market PE has a practical playbook worth borrowing.
A Business Owner’s Daughter: Protecting the Legacy of Hard Work
I grew up watching my parents pour everything into their business.
The long hours, stress, and constant risk. When they finally did sell their company, they walked away with far less than it was truly worth. Now, I help other owners protect the legacy of their hard work so their families don’t face the same story.
Project-Based Financial Modeling: Why Automotive Tooling Needs Its Own Modeling Playbook
If you run an automotive tooling shop, traditional P&Ls don’t show you which projects are burning cash. This post walks through a practical, project-based financial model so you can see true margins, plan cash needs, and make smarter decisions about quoting, staffing, and capacity.
Ready to Hang Up the Hard Hat? Let’s Talk Exit Strategy
You’ve built your business like a master craftsman—now it’s time to plan your handoff. Doescher Group CFO, Kevin Rogner shares how business owners, specifially those in construction and trades, can create a step-by-step exit strategy that protects value, rewards key people, and ensures a smooth transition into the next chapter.
Join Us for The 3rd Annual Business Owner Forum Presented by the Exit Planning Institute
What started in 2023 as an experiment of bringing together business owners in a confidential, no-pressure environment has grown into an annual gathering of business owners and their professional advisers seeking to navigate the terrain of building, scaling, and eventually exiting their companies.
We’re thrilled to announce the 3rd Annual Business Owner Forum, happening Thursday, November 13, 2025, from 8:00 AM – 12:00 PM at the beautiful Orchard Lake Country Club in Southeast Michigan.
Accidental Entrepreneurs: The Hidden Challenge of Healthcare Ownership
If you’re a healthcare professional who owns your own practice, you’ve probably realized that serving patients is only part of the job — the other part is navigating insurance, compliance, and running a business you were never formally trained to manage. Over time, the weight of being both practitioner and owner can wear you down. Yet healthcare remains one of the strongest, most resilient sectors in our economy — which means your practice could hold more transferable value than you think. In this article, we unpack how to prepare for succession, elevate practice value, and exit on your own terms.

