Growing up in a family business, I thought I understood how small businesses worked. But working inside valuation, forecasting, and buyer preparation showed me just how different the owner’s view is from how buyers and bankers see the same business.

I grew up watching my parents pour everything into their business.

The long hours, stress, and constant risk. When they finally did sell their company, they walked away with far less than it was truly worth. Now, I help other owners protect the legacy of their hard work so their families don’t face the same story.