As a business owner you’re all too familiar with the phrase, “Every penny counts.”

You understand what’s at stake. Your payroll numbers are attached to real people: people who sit across from you in the lunchroom, work beside you on challenging projects and celebrate alongside when the Lions win! 

The weight on your shoulders as a business owner can be heavy. Having spent much of my career working alongside business owners like yourself, I know from first hand experience just how much of that weight can be lifted with simple easy to implement tools like a zero-based budget. 

Do you know what your business is worth? As an owner, you might have an idea in your head about what it could or should be worth. Maybe your competitor recently sold their business, and you heard how much it sold for. Perhaps you have done some tax planning. You may have even been approached about selling your business or even received an offer. Whether you're considering selling your business, seeking investment, or simply want to understand its worth, a “limited business valuation” can be a tremendous resource.

Remember that incredible business trip you took to Italy last year? No doubt, it was a work trip. You did indeed conduct business. But just between us, did you need to try all the wines with your clients that day? Did you need to go for two full weeks instead of three business days? No criticism implied; the ability to expense things is one of the great perks of owning a business. But when you’re ready to exit your business, suddenly all these extra expenses can work against you. That’s because the valuation of your company is based on a key metric many people have never heard of: your EBITDA.